Action

Brand. Story. Telling.

Separately, these are the three chapters of the LORE agency playbook.
We bring them together to create powerful stories that build successful, sustainable brands.

Knowledge is Power.

There are no secrets here. So, feel free to explore and discover how and why we work the way we do.

  • Context is Everything.

    We conduct project discovery meetings with our clients in order to gain context critical to telling your story. Once we have the context and the why, we're easily able to define the how, when, and where for telling your story.

  • LORE is Made Up of Industry Experts.

    Upon completion of the project discovery we take-action. We leverage our experiences and define needed research to refine our strategy and approach.

  • Discovery + Research = Strategy.

    We consider all of the information you provide as well as our own research. We look at it as the critical ingredients to the recipe. Once everything is properly measured, we create the strategy. We'll continue to work alongside you to ensure your story is being told just the way your customer would imagine it.

  • We Live in a Data Driven Society and we Take That to Heart.

    Throughout each campaign and each story we tell we leverage data to optimize and enhance our messaging. Whether it's print, digital, or video we leverage key metrics and performance indicators to continuously evolve and improve everything we do.

  • Education is Everything.

    Upon completion of any project we make sure we debrief as an internal team as well as alongside our clients. Every opportunity is assessed for success and opportunities. It's the only way to continue to excel.

  • 1 Discovery
  • 2 Research
  • 3 Strategy
  • 4 Listening
  • 5 Learning
Discovery
Context is Everything.

We conduct project discovery meetings with our clients in order to gain context critical to telling your story. Once we have the context and the why, we're easily able to define the how, when, and where for telling your story.

Research
LORE is Made Up of Industry Experts.

Upon completion of the project discovery we take-action. We leverage our experiences and define needed research to refine our strategy and approach.

Strategy
Discovery + Research = Strategy.

We consider all of the information you provide as well as our own research. We look at it as the critical ingredients to the recipe. Once everything is properly measured, we create the strategy. We'll continue to work alongside you to ensure your story is being told just the way your customer would imagine it.

Listening
We Live in a Data Driven Society and we Take That to Heart.

Throughout each campaign and each story we tell we leverage data to optimize and enhance our messaging. Whether it's print, digital, or video we leverage key metrics and performance indicators to continuously evolve and improve everything we do.

Learning
Education is Everything.

Upon completion of any project we make sure we debrief as an internal team as well as alongside our clients. Every opportunity is assessed for success and opportunities. It's the only way to continue to excel.

Making
Believers.

The story is not only our passion and proficiency. It’s also an extremely powerful force. Reams of scientific research has proven storytelling to have a resounding psychological, serial effect on consumers.

  • The average human processes images 60,000 times faster than text, and by using context to create visually stunning stories, brands will be able to grab attention, provide detailed solutions to problems and cut through the noise online.

  • 91% of consumers value authenticity and factor it in to their decision making process when making a purchase. Through storytelling, brands are able to effectively showcase their expertise and passion, highlighting what sets them apart from the competition, while establishing an authentic connection with consumers.

  • Americans consume more than 100,000 digital words every day. When asked, 92% of these consumers want to internalize those words in the form of a story. It's more meaningful, relevant, and easier to remember.

  • It's more about
    speed than words

    The average human processes images 60,000 times faster than text, and by using context to create visually stunning stories, brands will be able to grab attention, provide detailed solutions to problems and cut through the noise online.

  • The value is in
    authenticity

    91% of consumers value authenticity and factor it in to their decision making process when making a purchase. Through storytelling, brands are able to effectively showcase their expertise and passion, highlighting what sets them apart from the competition, while establishing an authentic connection with consumers.

  • 100,000 words
    a day

    Americans consume more than 100,000 digital words every day. When asked, 92% of these consumers want to internalize those words in the form of a story. It's more meaningful, relevant, and easier to remember.

Our life is
bringing it to life.

When a story hits the senses, that’s when it sinks in. It comes alive when you can see it, hear it, and feel it.

Whether traditional media, video, digital and social, to some idea we’ve yet to dream up, we pride ourselves on being highly skilled, full-service storytellers.

From beginning to end, LORE has the unique ability and suite of capabilities to capture the true spirit of a story in any form or fashion.

Every Story

A good story answers a question.
But we believe a great story answers six.

"I keep six honest serving-men (They taught me all I knew); Their names were What and Why and When and How and Where and Who."

Rudyard Kipling

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